Tropicana Unveils New Logo to Commence Transformation

Release date: August 07, 2009  /  Print This     RSS    

The Tropicana Las Vegas unveils its energetic new logo to kick off the comprehensive revitalization and rebranding of the legendary Las Vegas Strip property. The vibrant, almost free-form logo replaces the previous diamond visual that has been used for more than two decades.

“The new company logo will serve as a roadmap for our entire transformation,” said company Chairman and CEO Alex Yemenidjian. “From the Havana inspired font to the lively color palette and unique arrangement; this image was designed to represent our vision of excitement, sensuality, rhythm and style.”

With more than 50 years of staying power on the corner of Tropicana Avenue and Las Vegas Boulevard the property once coined “The Tiffany on the Strip” has stood virtually unchanged since the last major renovation in 1985.

“The unveiling of this new company logo marks the beginning of a complete renovation and rebranding of the property with an energizing South Beach, Miami feel,” said Yemenidjian. “The new Tropicana Las Vegas will have a hot Havana-like vibe with pulsating music, live salsa dancers, bright tropical colors and a sizzling nightlife scene.”

Recently acquired by the Onex Corporation and led by Yemenidjian, the Tropicana will undergo a long-awaited physical and cultural transformation. Tropicana Las Vegas’ planned $125 million renovation includes the redesign of every hotel room, the casino and world-famous pool area among others. There will also be several new restaurants, bars, a new poker room and nightclub.

In addition to the physical renovations taking place, the new Tropicana and its’ team will exceed customer service standards, improve overall atmosphere and guest experience, and maintain the highest level of quality property wide.

About Tropicana Las Vegas

The Tropicana Las Vegas has been a Las Vegas landmark since its inception in 1957. The property is located at the corner of Las Vegas Boulevard and Tropicana Avenue in the heart of the famed Las Vegas Strip. Tropicana Las Vegas features five restaurants, an 850-seat Tiffany Theater, three world renowned swimming pools complete with lush foliage and cascading waterfalls, more than 1,800 hotel rooms and 61,000 square feet of casino action. For additional information on events, amenities or availability call 702-739-2222 or visit tropicanalv.com.